The widely used photo-sharing app, Instagram, offers its 50 million users the possibility to become charpente photographers with an unique photography editing feature set in place that has exploded in popularity over the previous year. However, Instagram has not only provided an innovative new medium for wannabe photographers, but for brands as well. Various brands took good thing about the possibility to give consumers an artistic, behind-the-scenes look at what their products and services have to offer. Dr Vali
Today, some brands are using Instagram to offer consumers behind-the-scenes looks at athletics or fashion shows. A few brands have even enrolled highly influential Instagram users for advertising purposes. Below are a few brands that are effectively using Instagram for marketing, logos and advertising purposes:
one particular ) Red Bull: Coming from the average social multimedia sites like Facebook and Twitter, to the new and uncharted social software like the popular online video sharing app, Viddy, Purple Bull is unquestionably an industry leader when considering to online marketing – and their Instagram occurrence is the same. Red Bull posts a “daily awesome” photo, and maintains the tradition of “Flying Friday” to keep fans and followers involved. However, Red Bull does not stop with just publishing engaging content, the brand is known to “Like” other users photographs as well.
2. Puma: Alternatively than simply celebrating shoes, Puma’s Instagram was build to highlight all the cool places that shoes take you. Puma has been known to send influential Instagram users to big events across the globe and take pictures. Puma even sent very lucky and influential Instagram users to Abu Dhabi so they can Instagram the Volvo Ocean Competition. Since Puma doesn’t have the following of a few other brands (like Red Bull), this strategy of making use of influential users to picture events was obviously a good way of making sure more people saw the pictures.
3. Tiffany’s: Tiffany’s adopted Instagram within their campaign about real love. They employed a recognized fashion blogging couple to take snapshots of love stories in Paris and New York and them on Instagram. Tiffany’s also gave couples the possibility to submit their own photographs using the Tiffany’s down-loadable Instagram filter. Beyond just incorporating Instagram into their real love campaign, Tiffany’s also used the photo-sharing iphone app to offer fans an inside look at how earrings is made.
Though Instagram is a fairly new medium for online marketing, many brands are noticing the power of and features of using the photo-sharing iphone app for marketing purposes. Though it may require an immense amount of imagination and thought to work Instagram into a company’s social multimedia strategy, those which may have done so have seen amazing results and been greatly accepted by users on the platform.